“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
― Clayton M. Christensen, The Innovator’s Solution: Creating and Sustaining Successful Growth
Businesses often mistake the way they create value with the value customers want them to create.
This is not a philosophical distinction; rather, often, the difference between companies that stay on top and ones that stagnate.
A spectacular example of this in practice was the failure of the music industry to anticipate and swiftly adapt to the threat posed by file sharing, which wiped $6 billion off global record sales in the early Noughties.
The fault of … Continue Reading
Value is in the eye of the beholder
Beheadings, bombings and Ebola. It’s been a dark, heavy summer in world news.
I wonder if this grim backdrop has in some, unconscious way,… Continue Reading
For an industry skilled in the art of argumentation, why is it that our own industry’s business case is so unclear?
I’m talking about the… Continue Reading
The global recession was a good thing for sustainability
The financial crash helped raise the bar for corporate sustainability; recent economic… Continue Reading
Last month Tesco announced it had generated almost 30,000 tonnes of food waste in the first six months of the year. In PR terms, this at first seemed… Continue Reading
View it through whichever lens you want – social, environmental, economic. One thing is certain: the era of business-as-usual is coming to an… Continue Reading
In 1983, a young 22 year-old black kid decided he wanted to become a community organiser.
He left his safe analyst job at a mid-town Manhattan firm… Continue Reading
At the beginning of the year, in the wake of superstorm Sandy and devastating droughts across the US, I predicted (and in truth, hoped!) that the… Continue Reading
The “CSR” space is awash with initiatives run by large businesses to support and upscale small enterprises.
This is a good thing: SMEs are the… Continue Reading
Horsemeat, corporate tax avoidance, and the financial crisis are stablemate scandals. Different breeds, yes. Reared by different factors,… Continue Reading