Why growth marks the end of the beginning for sustainable business


The global recession was a good thing for sustainability
The financial crash helped raise the bar for corporate sustainability; recent economic growth must not be used to renew the validity of the old system.

The obituary had already been written. Following the crash of 2008, predictions whirled that the downturn would sound the death knell for ‘corporate social responsibility’: a global study by Booz & Company in 2008 warned “green” and “other corporate responsibility initiatives” would be put on ice due to the recession; in 2010, another study by KPMG and BITC proclaimed corporate responsibility budgets had already been slashed by … Continue Reading