Whole Foods first national ad campaign: Is the “time is ripe” to market corporate values to consumers?

values matter

Is there customer value in corporate values? Whole Foods, the Austin-based organic supermarket chain, is pinning their hopes on the answer being ‘yes’.

According to the Austin Business Journal, Whole Foods has disappointed investors with “consecutive quarters of slow same-store sales growth and lower than expected earnings per share”. Its stock has lost more than 43 percent of its value, falling from a high of $65.24 per share in October 2013 to $39.94 per share last week.

The natural foods retail giant is seeking to reverse this downward trend.  And in its first national brand marketing campaign, it is putting … Continue Reading