Why Whole Foods’ ad push shows that sustainable marketing has a long way to go

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In a perfect world, what was good for other people, the planet and us would also be what most people would want to buy, most of the time.

But as obesity rates rise, income gaps grow and natural resources deplete, it’s increasingly obvious that things are out of kilter.

Hence why the sustainability movement is so keen to embrace the marketing community. As architects-cum-alchemists of consumer desirability, marketers are seen as holding the power to effect a demand tipping point towards healthier, fairer more sustainable lifestyle choices. And in the process, square what’s good for customers with what’s good for … Continue Reading