Last month Tesco announced it had generated almost 30,000 tonnes of food waste in the first six months of the year. In PR terms, this at first seemed a surprising move. The general corporate orthodoxy is: want to show you care about a social problem? Why not commission a poll that shows consumers care, too? Over the years the papers have been littered (sorry!) with surveys commissioned by brands showing how the average household throws away x, y, and z, but could be saving a, b, and c.
But proactively releasing statistics that confirm corporate culpability signifies an important shift. … Continue Reading
View it through whichever lens you want – social, environmental, economic. One thing is certain: the era of business-as-usual is coming to an… Continue Reading
In 1983, a young 22 year-old black kid decided he wanted to become a community organiser.
He left his safe analyst job at a mid-town Manhattan firm… Continue Reading
At the beginning of the year, in the wake of superstorm Sandy and devastating droughts across the US, I predicted (and in truth, hoped!) that the… Continue Reading
The “CSR” space is awash with initiatives run by large businesses to support and upscale small enterprises.
This is a good thing: SMEs are the… Continue Reading
Horsemeat, corporate tax avoidance, and the financial crisis are stablemate scandals. Different breeds, yes. Reared by different factors,… Continue Reading
Astronomers today warned that an asteroid “capable of destroying London will narrowly skim past Earth” later this week.
While scientists… Continue Reading
I recently gave this interview to 2degrees. 2degrees is an online community of over 25,000 sustainability professionals.
What’s… Continue Reading
Looking ahead to 2013
Social media platforms should in theory be the ultimate sustainable business. With a ‘product’ all about connecting people, they score top… Continue Reading
Are we where we need to be on sustainability? Clearly not. But is there reason to be optimistic? Absolutely. At a societal level, public expectation… Continue Reading