When Hillary Clinton set out her vision for a stronger US economy at her official campaign launch last month, she presented voters with two contrasting versions of corporate America today.
The first depicted the now-familiar, populist post-Crash image of corporate capitalism – selfish, red in tooth and claw; both predator and parasite: “Corporations making record profits, with CEOs making record pay, while your paychecks have barely budged….the top 25 hedge fund managers making more than all of America’s kindergarten teachers combined and, often paying a lower tax rate…”
The second celebrated businesses that are embracing and advancing progressive values. These businesses, she … Continue Reading
In a perfect world, what was good for other people, the planet and us would also be what most people would want to buy, most of the time.
But as obesity… Continue Reading
Is there customer value in corporate values? Whole Foods, the Austin-based organic supermarket chain, is pinning their hopes on the answer being… Continue Reading
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”
― Clayton M. Christensen, The Innovator’s… Continue Reading
Value is in the eye of the beholder
Beheadings, bombings and Ebola. It’s been a dark, heavy summer in world news.
I wonder if this grim backdrop has in some, unconscious way,… Continue Reading
For an industry skilled in the art of argumentation, why is it that our own industry’s business case is so unclear?
I’m talking about the… Continue Reading
The global recession was a good thing for sustainability
The financial crash helped raise the bar for corporate sustainability; recent economic… Continue Reading
Last month Tesco announced it had generated almost 30,000 tonnes of food waste in the first six months of the year. In PR terms, this at first seemed… Continue Reading
View it through whichever lens you want – social, environmental, economic. One thing is certain: the era of business-as-usual is coming to an… Continue Reading
In 1983, a young 22 year-old black kid decided he wanted to become a community organiser.
He left his safe analyst job at a mid-town Manhattan firm… Continue Reading